Have You Ever Dreamt About Selling Your Business?

Grab a FREE copy of John Warrillow’s new book, The Art of Selling Your Business.

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Maybe you heard about a friend or industry contact who sold their business and you’re wondering: “Why not me?”

Selling your business can create life-changing wealth, but right now the idea of selling may seem a little overwhelming. Should you talk to acquirers even though you’re not ready to sell? Should you tell them your number? Are the letters you get from so-called acquirers legitimate? Should you sell part of your business to a private equity group?


There are so many things to consider, and you’ve likely heard horror stories of owners making six- or even seven-figure mistakes in the process.

So how do you start preparing for a transition while avoiding some of the common traps, mistakes and unforced errors that trip up other owners?

That’s why I wrote The Art of Selling Your Business: Winning Strategies & Secret Hacks for Exiting on Top, and I’d like to send you a FREE copy. The Art of Selling Your Business is a playbook for successfully navigating the sale of your business. You may be years away from selling, but there are moves you can make now to start attracting inbound interest from acquirers which puts you in a position of strength when you do decide to sell down the road. The book includes 31 different mistakes owners make when they go to sell their businesses and a game plan for avoiding each. You’ll also get specific instructions on how to drum up multiple acquisition offers for your company, which is the secret to punching above your weight when you go to sell your business.


You could go to Amazon and buy The Art of Selling Your Business now, but I’d like to send you a copy for free. Just enter your address below:

Send Me Your Address...

I’d like to rush a FREE copy of my brand-new hardcover book to your doorstep.

John Warrillow Books

10 Years in the Making…

The Art of Selling Your Business is the final installment in a three-part trilogy that started with a book called Built to Sell: Creating a Business That Can Thrive Without You. Built to Sell is ranked by both Fortune and Inc. as one of their top picks for business owners and has been translated into 13 languages, making it an international bestseller with more than 1,000 reviews on Amazon. The book inspired a podcast (which Forbes ranked as one of their 10 favorites for entrepreneurs) called Built to Sell Radio, where I interview founders of companies that have sold for six, seven, eight, and even nine figures. 

Inc 500
The Profit
Built To Sell Radio Mic

I noticed something about my podcast guests who had the most successful exits. They seemed to be playing by a different set of rules, which was resulting in selling their company for a multiple of revenue, not profit. I became obsessed with understanding their approach. I studied their secrets for preparing their businesses to sell, how they marketed their companies to maximize the number of acquirers that expressed interest and the moves they made to maximize their negotiating leverage to close their deal. After analyzing their most successful tactics, I developed a system for punching above your weight when you sell your business, which is the core idea behind The Art of Selling Your Business

Each chapter of The Art of Selling Your Business starts with the story of how one of my podcast’s guests approached the sale of their company and then includes the transferrable lessons you can use to maximize your exit, like how…

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Damien James made one strategic change inside his company to take it from being worth $2.5 million to selling it for $13.4 million just two years later.

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The surprising strategy Dan Martell employed to create a bidding war for one of his three successful exits.

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The simple strategy Michael Houlihan, the founder of Barefoot Wines (sold to E&J Gallo), used to create the illusion of a bidding war for his business despite not having one.

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How Jeffrey Feldberg took his multiple from three times profit to more than 13 times.

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The secret Jay Steinfeld knew that enabled him to sell Blinds.com to Home Depot in a spectacular exit.

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The approach Stephanie Breedlove used to identify an acquirer willing to pay six times revenue for her business.

These are real people who, like you, worked for years to build their businesses. They sacrificed a lot to build their companies and when it came time for selling, wanted to maximize their proceeds while avoiding the costly mistakes first-time founders make when selling their life’s work.

Here’s what other founders are saying about
The Art of Selling Your Business

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I’d like to rush a FREE copy of my brand-new hardcover book to your doorstep.

The Art Of Selling Your Business Books

Yeah, but I’m Not Ready to Sell…

You may be thinking that you’re not ready to sell. That’s fine, but there is something powerful about knowing how the movie ends. If you have a clear understanding of the steps you need to take to sell your business, you can approach the growth of your company in a way that will maximize its value for when you are ready to sell. What’s more, some of the most common mistakes owners make happen unconsciously years before they actually put the “For Sale” sign on their business. These mistakes involve being lured into a “proprietary deal,” where you give an acquirer too much information about your company before you have any interest in selling—potentially burning a bridge you may need in the future. 

Mastermind Discussion Guide Mockup

Getting lured into a proprietary deal is just one of many traps The Art of Selling Your Business will teach you how to avoid. You’ll also learn how to properly answer trick questions acquirers pose to trip you up, including “Why do you want to sell your business?” and “How much do you want for your company?” You’ll learn the dirty little secret of the M&A world is something called “re-trading,” which can shave millions from the value of your business. You’ll get a simple tactic that virtually eliminates the potential for unscrupulous re-trading. 

Whether you want to sell your business — or just know that you could sell when you’re ready — The Art of Selling Your Business will put you in control of your own process.

Send Me Your Address...

I’d like to rush a FREE copy of my brand-new hardcover book to your doorstep.

Money Back Guarantee

One more thing… If you’re not happy with the book for any reason, just send me an email ([email protected]). We’ll reverse the $6.95 charge for shipping and handling, and you can keep the book as my gift. 

What’s the Catch?

So why am I giving away my book? 

We’re on a mission to level the playing field for business owners as they approach their exit. Too many founders work for a lifetime to build their business only to have it snatched away for pennies on the dollar by some unscrupulous corporate development executive at a Fortune 500 company or mercenary partner at a private equity shop. You deserve to be paid fairly for what you have built and I think my new book can help.

My day job is running a software business called The Value Builder System™ and giving away my book for free allows us to build a relationship with people who may want to learn more about Value Builder. To be clear, there is no “catch.” You’re not signing up for a recurring payment or some hidden scheme. I’ll pay for the book if you cover the $6.95 to ship it. We’ve printed a limited quantity of The Art of Selling Your Business, so don’t wait. Send me your address and I’ll send you the book.